Metropembaharuancq Tajam dan Terpercaya
Mataram-MP-Kini brand baru pariwisata NTB terus diperkuat melalui “Lombok-Sumbawa Infinite Experiences”.re-branding pariwisata ini merupakan terobosan dari Badan Promosi Pariwisata Daerah (BPPD) NTB sebagai upaya meningkatkan promosi destinasi yang ada di NTB.
Mewakili Gubernur NTB, Sekretaris Daerah (Sekda) Provinsi NTB,Drs.H.Lalu
Gita Ariadi berharap dengan adanya terobosan-terobosan baru yang dilakukan oleh BPPD baik melalui karya foto dan video terbaik sebagai media promosi visual dan digital yang sangat ampuh untuk
meningkatkan minat wisatawan untuk berkunjung kembali ke Lombok-Sumbawa.
“Tentu dengan kegiatan ini diharapkan promosi pariwisata akan semakin luas.Sehingga akan semakin banyak orang yang berkunjung ke NTB,”harap Sekda usai meresmikan brand baru pariwisata NTB “Lombok-Sumbawa Infinite Experiences” di Hotel Jayakarta Senggigi,Jumat (09/07).
Ketua BPPD NTB, Ari Garmono mengatakan, sebagai salah satu tugas pokok BPPD NTB adalah meningkatkan kegiatan promosi pariwisata Lombok-Sumbawa sehingga brand baru ini dirasa perlu dilakukan sebagai upaya meningkatkan citra (image) pariwisata NTB ke depannya.
“Brand baru ini, kami menyatukan dua destinasi (Lombok-Sumbawa) merupakan upaya untuk meningkatkan citra tidak hanya pariwisata Lombok juga pariwisata Sumbawa sebagai salah satu tujuan roadmap
promosi BPPD NTB periode 2021-2024 mendatang,”jelasnya.
Dijelaskannya,upaya re-branding ini telah dilakukan kajian oleh BPPD NTB secara teoritis dan konsultasi kepada tim ahli baik di dalam dan luar negeri serta stakeholder pariwisata termasuk Dinas Pariwisata NTB.Kajian brand ini dilihat dari keunggulan/value propositions pariwisata NTB serta keunikan baik dari segi alam,budaya dan masyarakatnya.Brand Infinite Experiences Lombok-Sumbawa memiliki
keunggulan yang secara alam, budaya dan buatan yang tidak terbatas serta dapat bersaing tidak hanya ditingkat
nasional bahkan di level internasional.
Selain itu,dalam acara persemian tersebut bertepatan dengan malam puncak acara pengumuman juara National Photography and Videography Contest 2021 dengan tema “Lombok Sumbawa Emerging Destination”sebagai event promosi perdana BPPD NTB yang didanai oleh Bank NTB Syariah. Sehingga peserta Lomba photography telah diikuti oleh 203 peserta nasional dari sekitar 25 kota se-Indonesia
dengan total 824 foto untuk tiga kategori (culture/ heritage, landscape dan UMKM) dan lomba videography dengan total 54 video dari peserta nasional.
Adapun daftar pemenang lomba foto dan video BPPD bertema “Emerging Destination” diantaranya Pertama,Lomba video
Juara 1; RESTU SINGGIH hadiah 12,5 juta
Juara 2; MUHAMAD HARIADI MAHSYAR
hadiah 10 juta
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Juara 3: ENDAH RUM UTARI hadiah: 5 juta
Juara favorit: KHAERUL ANAM hadiah: 1,5 juta.
KATEGORI CULTURE
Juara 1; RAIYANI MUHARRAMAH hadiah: 10 juta. Juara 2; ZAM ANWAR ANNAS hadiah; 7,5 juta. Juara 3;RANAR PRADIPTO hadiah; 5 juta.Juara favorit;
AGUS KURNIAWAN hadiah:1,5 juta. Hadiah-hadiah tersebut diserahkan langsung oleh Kepala Dinas Pariwisata NTB,Yusron Hadi.(PEMPRO NTB-MP)
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